PRIVACY POLICY
Magic Blue Labs, LLC dba Mblue Labs (the “Company“, “Us” or “We“) respects your privacy and is committed to protecting it through our compliance with this Privacy Policy (this “Policy“) .
This Policy describes the types of information we may collect from you or that you may provide when you visit the website bluelene.com [and/or our mobile applications] (collectively, our “Website”) and our practices for collecting, using, maintaining, protecting and disclosing that information.
This policy applies to information we collect:
On this Website.
In e-mail and any other electronic messages between you and this Website.
Through any of our mobile applications, which provide dedicated non-browser-based interaction between you and this Website.
When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.
It does not apply to information collected by:
Us offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries); or
Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on the Website.
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, you MAY NOT use our Website. By accessing or using this Website, you agree to this privacy policy.
This policy may change from time to time (see Changes to our Privacy Policy below). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check this page periodically for updates.
Children Under the Age of 13
Our Website is not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the Website. We do not knowingly collect personal information (as defined below) from children under the age of 13. If you are under 13 years of age, you may browse the Website, but you may not use or provide any personal information on this Website or on or through any of its features, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 years of age, we will promptly delete that information. If you believe we might have any information from or about a child under the age of 13, we ask that you please contact us at support@magicbluelabs.com.
Information We Collect About You and How We Collect It
We collect several types of information from and about users of our Website, including information:
By which you may be personally identified, such as name, postal address, e-mail address, telephone number or any other identifier by which you may be contacted online or offline (referred to herein as “personal information”);
That is about you but individually does not specifically identify you; and/or
About your internet connection, such as your Internet Protocol (“IP”) address, the equipment you use to access our Website, and usage details.
We collect this information:
Directly from you when you provide it to us.
Automatically as you navigate through the Website. Information collected automatically may include usage details, IP addresses and information collected through cookies, web beacons, and other tracking technologies.
From third parties, for example, our business partners.
Information You Provide to Us
The information we collect on or through our Website may include:
Details of transactions you carry out through our Website and of the fulfillment of your orders, including:
Your contact information (including your name, mailing or shipping address, e-mail address, and phone number)
Payment information (including your credit card number, credit card expiration date, card verification value (“CVV”), and billing address)
Information that you provide by filling in forms on our Website. This includes information provided when you make a purchase, register to use certain features or functionalities of our Website, sign up for our mailing list or post material to our Blog or use Social Media Features (as that term is defined in our Terms of Use) available on our Website, including, but not limited to:
Your username and password
Your age and date of birth
Your gender
Contact information for friends, family, or other people whom you would like us to contact
Other information provided to us when you use Social Media Features
Information you provide when you enter a contest or promotion sponsored by us.
Information you provide when you report a problem with our Website.
Records and copies of your correspondence (including e-mail addresses), if you contact us.
Your responses to surveys that we might ask you to complete for research purposes.
Your search queries on the Website.
Article I
Additionally, you also may provide information or content to be published or displayed (hereinafter, “posted”) on public areas of the Website, or transmitted to other users of the Website or to third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. We cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:
Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
Information about your computer and internet connection, including your IP address, operating system and browser type.
The information we collect automatically is statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:
Estimate our audience size and usage patterns.
Store information about your preferences, allowing us to customize our Website according to your individual interests.
Speed up your searches.
Recognize you when you return to our Website.
The technologies we use for this automatic data collection may include:
Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information below.
Web Beacons. Pages of our the Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Web Analytics Services. We may use third party web analytics services on this Website. The service providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the site. The information collected through these means (including IP address) is disclosed to these service providers, who use the information to evaluate and report on the use of the website.
We do not collect personal information automatically, but we may tie this information to personal information about you that we collect from other sources or you provide to us.
How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information:
To present our Website and its contents to you.
To provide you with information, products or services that you request from us.
To fulfill any other purpose for which you provide it.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
To notify you about changes to our Website or any products or services we offer or provide though it.
To allow you to participate in interactive features on our Website.
In any other way we may describe when you provide the information.
For any other purpose with your consent.
Disclosure of Your Information
Unless authorized by you or required by law, we will disclose personal information about you only as follows.
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.
We may disclose personal information that we collect or you provide as described in this Privacy Policy:
To our subsidiaries and affiliates.
To contractors, service providers and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. Examples include operating and maintaining our Website, taking orders, delivering products or services, sending mail and e-mail, maintaining customer lists and other records, analyzing data, providing marketing consultation and other business assistance, distributing customer surveys, processing payments, and providing customer service. We will provide personal information about you to such other companies and individuals to the extent it is necessary or appropriate for them to perform the services and functions we retain them to perform.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of Magic Blue, LLC’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by Magic Blue, LLC about our Website users is among the assets transferred.
To fulfill the purpose for which you provide it. For example, if you give us an e-mail address to use an “e-mail a friend” feature of our Website, we will transmit the contents of that e-mail and your e-mail address to the recipients.
For any other purpose disclosed by us when you provide the information.
With your consent.
We may also disclose your personal information:
To comply with any court order, law or legal process, including to respond to any government or regulatory request.
To enforce or apply our Terms of Use ] or Terms of Sale and other agreements, including for billing and collection purposes.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Magic Blue, LLC, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
Choices About How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
Future Communications from the Company and/or Third Parties. In order to not receive future communications from us, and for us not share your information with third parties, you can do any of the following:
You may send an e-mail to support@magicbluelabs.com, and instruct us to remove you from our mailing, sharing and e-mail lists. You may also use this e-mail, address and telephone number to request that we correct any information we have about you.
If available, you may use the “opt out” or “unsubscribe” option included in an e-mail that you receive from us. This opt out does not apply to information provided to us as a result of a product purchase, warranty registration, product service experience or other transactions.
Accessing and Correcting Your Information
You may also send us an e-mail at support@magicbluelabs.com to request access to, correct or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Website users. Proper access and use of information provided on the Website, including User Contributions, is governed by our Terms of Use.
Your California Privacy Rights
California Civil Code Section § 1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to support@magicbluelabs.com.
Data Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Payment transactions are secure and encrypted. We do not store your credit card information. All payments are processed by Shopify, Inc. (“Shopify“) and are subject to Shopify’s Privacy Policy.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Website, including the blog. The information you share in public areas may be viewed by any user of the Website.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.
Accessibility
Mblue Labs is committed to making our website's content accessible and user friendly to everyone. If you are having difficulty viewing or navigating the content, feature, or functionality that you believe is not fully accessible to people with disabilities, please email our Customer Care team at support@magicbluelabs.com with "Disabled Access" in the subject line and provide a description of the specific feature you feel is not fully accessible or a suggestion for improvement. We take your feedback seriously and will consider it as we evaluate ways to accommodate all of our customers and our overall accessibility policies.
Additionally, if you’re currently browsing the website, you can select the “blue man” icon on the top left of the page to format your device for your needs. Bluelene.com adheres to both ADA and WCAG online compliance standards.
Changes to Our Privacy Policy
It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you either by e-mail to the e-mail address specified in your account, if any, or through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Website and this privacy policy to check for any changes.
Contact Information
If you have questions or comments about this Privacy Policy or our privacy practices, or if you would like to change your privacy preferences, please contact us by e-mail support@magicbluelabs.com.